Promotional Products

Promotional products play a key role for many businesses to promote their brand.

If it is an ad hoc expense for your business, savings in time or money are likely to be smaller. However, simple strategies do exist to deliver time and money savings across this category.

Choosing the right approach will be different for every business. It should take into account your needs and volume. Getting expert advice will deliver a better outcome.

Promo - Investment or Expense?

The nature of promotional products is bespoke. Whether used for brand building or giveaways Promo has its place. The outcome is more important than price and each item requires consideration. Choosing a supplier on unit price alone will not meet the needs of most marketing and sales teams.

Transparency creates accountability

Supply Clusters provides transparent reporting on your Promotional items through our portal. Sign up to our Standing Offer arrangement with Winc and your data will be available 24/7. Members have access to their data including detail on every single item purchased. Join today, start saving on Promotional item spend and see all the detail you need to manage your needs:

  • Quantity and Spend by period
  • Purchases by cost centre
  • Transaction level detail on each item

Things to look out for when choosing a Promo supplier

Plan it out

It is likely that sales teams will need some core promotional items on a regular basis. Where the items will remain the same for a long period of time consider ordering a larger quantity. Larger volumes generally attract a better price per unit. Consider developing a catalogue of common items that are suitable for your organisation’s purposes.

Consolidate and save

An approach that considers a majority of your needs is more prudent. Taking control by consolidating 80% of your spend will offer you savings over and above one-off runs.

Review quantities often

Everyone has produced too many products for an event at some stage. Consider smaller runs or producing a product that can serve the ongoing needs of the business.

False economies of scale

It can be tempting to produce an extra quantity when the incremental cost is small. But we should be questioning whether we need the extra quantity in the first place. Everyone has seen unused or outdated items go to waste. Do not pursue false economies of scale when you end up putting the extra quantity into waste.

Better buying outcome

Taking control over 80% of your spend will deliver the best results. Managing the other needs by exception will deliver the flexibility that teams need. To deliver the best outcomes for your promotional items:

  • Simplify and control the distribution process of material.
  • Think broader than just one-off tactical runs. Produce a range of items that serve you throughout the year.
  • Work with a supplier who can provide tactical runs and program management.

Supply Clusters Offer

Supply Clusters partner with Winc for all of your print requirements

Members receive the following benefits from Winc

  • Free delivery on all items
  • Access to a dedicated specialist promotional marketing sales team
  • Industry-best logistics to ensure effective distribution.
  • Access to volume rebates (Premium Members) across all spend with Winc