PROMOTIONAL PRODUCTS

OVERVIEW

Promotional products still play a key role for many businesses to promote their brand.

If it is an ad hoc expense for your business, savings in time or money are likely to be minimal. However, simple strategies do exist to deliver time and money savings across this category.

Choosing the right approach will be different for every business. It needs to take into account your needs and volume. Getting expert advice will deliver a better outcome.

THINGS TO LOOK OUT FOR

Plan it out
It is likely that sales teams will need some core promotional items on a regular basis. Consider ordering a larger quantity which will last longer. Larger volumes generally attract a better price per unit. Consider developing a catalogue of common items that can be used for multiple purposes.

Consolidate and save
An approach that considers a majority of your needs is more prudent. Taking control by consolidating 80% of your spend will offer you savings over and above one-off runs.

Review quantities often
Everyone has produced too many products for an event at some stage. Consider either smaller runs or producing a product that can serve the ongoing needs of the business.

False economies of scale
It often makes sense to produce an extra quantity when the incremental cost is small. But we should be questioning whether we need the extra quantity in the first place. Everyone has seen unused or outdated items go to waste. Do not fall into the trap of pursuing false economies of scale when you end up putting the extra quantity into waste

BETTER BUYING OUTCOME

Taking control over 80% of of your spend will deliver the best approach. Managing the other needs by exception will deliver the flexibility that operational teams need.

To get the best outcome for your promotional needs:

  • Simplify and control the distribution process of material
  • Think broader than just one-off tactical runs. Produce a range of items to serve you throughout the year
  • Work with a supplier who can provide tactical runs and program management

THE DEAL

Supply Clusters has partnered with Winc to offer a streamlined Promotional products buying outcome.

Supply Clusters members enjoy:

  • Free delivery on all items

Winc customers enjoy:

  • Access to a dedicated specialist promotional marketing sales team
  • Industry-best logistics to ensure effective distribution




THE BOTTOM LINE

Making poor choices in your promotional marketing can make or break key customer engagements.

  • The more you plan, the more you can save time and money.
  • If you plan on an annualised volume, you can save.
  • Getting control over the majority of spend gives your organisation flexibility for tactical needs.

You should consider the needs of your business and a supplier who offers:

  • Scope to turn around tactical needs fast.
  • Ongoing program management and a broader range.

FIND OUT MORE

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