Promotional products still play a key role for many businesses to promote their brand.
If it is an ad hoc expense for your business, savings in time or money are likely to be minimal. However, simple strategies do exist to deliver time and money savings across this category.
Choosing the right approach will be different for every business. It needs to take into account your needs and volume. Getting expert advice will deliver a better outcome.
Plan it out
It is likely that sales teams will need some core promotional items on a regular basis. Consider ordering a larger quantity which will last longer. Larger volumes generally attract a better price per unit. Consider developing a catalogue of common items that can be used for multiple purposes.
Consolidate and save
An approach that considers a majority of your needs is more prudent. Taking control by consolidating 80% of your spend will offer you savings over and above one-off runs.
Review quantities often
Everyone has produced too many products for an event at some stage. Consider either smaller runs or producing a product that can serve the ongoing needs of the business.
False economies of scale
It often makes sense to produce an extra quantity when the incremental cost is small. But we should be questioning whether we need the extra quantity in the first place. Everyone has seen unused or outdated items go to waste. Do not fall into the trap of pursuing false economies of scale when you end up putting the extra quantity into waste
Taking control over 80% of of your spend will deliver the best approach. Managing the other needs by exception will deliver the flexibility that operational teams need.
To get the best outcome for your promotional needs:
Supply Clusters has partnered with Winc to offer a streamlined Promotional products buying outcome.
Supply Clusters members enjoy:
Winc customers enjoy:
Making poor choices in your promotional marketing can make or break key customer engagements.
You should consider the needs of your business and a supplier who offers: